Embratur in London, atmosphere of World Cup!

20 Mar, 2014

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Photo by Daniel Burman

Embratur closed event happened on Wednesday (19th March) at the Montcalm Hotel in Central London, near to Marble Arch . What was the main objective? Business and promotion of Brazil. The press gathered in the morning and after 4 in the afternoon, Operators from Brazil and Travel agencies met in London to talk about future customers who is going too Brazil.

The presentation Embratur began with Ana Paula Abati , and then followed with Lilas Nascimento, responsible for one of 13 Embratur offices around the globe. The focus was to show Brazil as a tourist destination through some videos , which depicted a Brazil with sun, beach, nature , place of sport and cultural diversity , always with extraordinary images and soft songs .

What the team did not count on was the flaw in audio. Sometimes was low and sometimes failed . However, the Hall with five large screens , two stages, with Brazilian food and drink , showed the quality that Brazil has . During the evening there was live music and raffles tickets to Brazil and official shirt of CFB ( the Brazil Football Confederation ).

The atmosphere of event was World Cup and Brazil?